The Two Questions That Can Unlock Creativity and Drive Action

"What if ...?" Curiosity-Inspiring Mug, designed by Veronica Scarpellino. Shop for it here. 

You’ve had moments where you feel stuck. Unsure of the next step or overwhelmed by challenges. And you’ve also had moments of inspiration or excitement where the possibilities feel endless.

But without the right approach, those stuck moments can linger, and even the best ideas can fade before they’re realized.

The good news is that two simple questions can help in both situations. In my coaching practice, I often turn to these questions to help clients move forward, whether they’re navigating uncertainty or brimming with optimism. These prompts are rooted in Creative Intelligence, blending curiosity and action to unlock new possibilities and ensure progress.​

Question 1:
What if...?This question invites curiosity. It’s the starting point for exploring possibilities, breaking free from limitations, and seeing things from a fresh perspective.

• “What if I approached this problem differently?”
• “What if this challenge is actually an opportunity?”
• “What if I gave this idea the time it deserves?”

For those feeling stuck, “What if...?” can break the mental loop of “why bother?” and open up a world of new options. For those feeling excited, it helps expand the vision, allowing ideas to grow and evolve. It’s not about having all the answers. It’s about creating space for exploration.

Question 2:
How can I make it happen?This question is about action. It shifts the focus from imagining to doing, ensuring that ideas, whether born from struggle or enthusiasm, don’t get lost along the way.

• “How can I take one step forward today, and what step is that?”
• “How can I (re)use what I already have to start?”
• “How can I turn this into something real?”

For those struggling with uncertainty, “How can I make it happen?” turns overwhelm into progress by focusing on small, tangible steps. For those riding a wave of enthusiasm, it helps channel that energy into practical action, ensuring that excitement leads to results.

Why These Questions WorkThe pairing of “What if...?” and “How can I make it happen?” is powerful because it balances imagination with practicality. Whether you’re facing a tough decision, brainstorming a big idea, or simply navigating your day-to-day, these questions meet you where you are.

They’re versatile enough to help you navigate negative emotions like frustration or doubt, but also powerful tools for harnessing optimism and excitement. By asking these questions, you can move past obstacles and turn your best ideas into real, meaningful progress.

Your Turn
Take a few moments to think:

• What if…?
• ​How can I make it happen?

There’s no need to have all the answers right away. Sometimes, asking the questions is enough to start shifting your mindset and your actions.

These questions have inspired countless breakthroughs, ideas, and action for my clients. They’ve also inspired me to make tools and experiences designed to help you embrace creativity and take meaningful steps forward. Creative Intelligence is all about moving from thought to action. And wherever you are, these questions can guide the way.

If you found these questions useful, consider keeping them around as reminders. I’ve designed some inspirational items to help you do just that.