Goldfinch Leadership
  • Home
  • Second Draft Studio
  • Certificate in Applied Creativity
  • Read Our Book
  • About
  • Testimonials
  • Mindset Musings

Rewrite Your Career Story

with Creative Intelligence
 Helping Midlife Professionals, Pre-Retirement Executives, and Leadership Teams
 Navigate Change ​with Confidence and Creativity
From Goldfinch Leadership Publications:

"Second Draft: Rewrite Your Midlife Career With Creative Intelligence"
by Veronica Scarpellino
 
Learn how to navigate career disruption with confidence, creativity, and strategy. 

Dr. Marshall Goldsmith, the Thinkers50 #1 Executive Coach and New York Times bestselling author, says, "Second Draft is a powerful, insightful guide for anyone looking to redefine their professional path with clarity, purpose, and creativity!"
​
Available on Amazon.
Picture
Picture
Buy on Amazon

Your Creativity + Innovation Coach

Picture
Veronica Scarpellino, founder of Goldfinch Leadership LLC, specializes in guiding professionals through transitions and growing their capacity, while enhancing their creative thinking skills. With over 20 years of experience, Veronica offers tailor-made coaching services, focusing on Creative Intelligence (CQ) development and blending conceptual and analytical expertise, making creativity accessible and impactful for clients from diverse backgrounds and sectors.

Veronica empowers individuals and teams to tap into their best solutions, setting the stage for transformative outcomes. Explore our offerings to grow and drive meaningful change in your personal and professional life. She is a member of Forefront: Powered by Marshall Goldsmith's 100 Coaches.
Creative thinking can change people.
​And creative people can change the world.

Why do you need Creative Intelligence (CQ)?

Embrace Your Second Draft: Reinvent Your Career Before It’s Forced Upon You

Your career is an evolving story. Are you writing the next chapter, or waiting for the plot to change on its own?

Industries are shifting faster than ever, and professionals no longer have the luxury of waiting for career changes to happen.
You must design your own transition before external forces dictate it.
That’s why I wrote Second Draft: Rewrite Your Midlife Career with Creative Intelligence. To help professionals and leaders turn uncertainty into opportunity, and reinvention into a strategic advantage.


Don’t wait for disruption to happen to you. Get ahead of it now so you're ready. Available on Amazon.

Want a more personalized experience? Join Second Draft Studio
, a new group coaching meets book club offering, hosted by the author and coach. 
Picture
Coaching Topics

Career Change or Transition
​
Retirement or Encore Career Planning
Creative Thinking Capacity Building
Leadership Development
Emotional Intelligence
​Team Culture + Collaboration
Strategic Scenario Planning
​Special Projects
​
Picture

The CQ Trifecta

Future-Proof Your Career with Creative Intelligence (CQ)
The future of work demands more than just technical skills. It requires the ability to think adaptively, lead with emotional intelligence, and take creative action.

That’s why I developed the CQ: a powerful framework designed to help professionals and leaders stay ahead of disruption and thrive in uncertainty.
CQ includes:
Picture
Creative Thinking 

Leverage your unique perspective to innovate beyond traditional paths.

Picture
Emotional Intelligence 

Lead with empathy, build trust, and navigate change confidently.

Picture
Applied Creativity 

Transform ideas into action through strategic decision-making and experimentation.

Picture

Services

Pre-Retirement Professionals

Creating your meaningful "encore career"

Key Challenges:
  •  Loss of professional identity with traditional retirement
  •  Desire for purpose and impact beyond finances
  •  Concerns about relevance in changing landscape

Did you know? 51% of professionals delay retirement due to enjoyment of their profession.

HR/L&D Leadership

Building creative capacity across teams

​Key Challenges:
  •  Traditional programs lack innovation
  •  Need for practical creative thinking development
  •  Building adaptable leadership for rapid change

Did you know? Every $1 invested in leadership development returns $7 in value.

Career Transition Coaching

Navigating career transitions in your 40s-mid 60s

​Key
Challenges:
  •  Fear of starting over or being "too old" to change
  •  Uncertainty about leveraging existing expertise
  •  Emotional implications of transition

Did you know? 80% of employees between 45-55 are open to career changes.

Creative Thought Partner

Partner with a Creative Thought Guide

Key Challenges:
  • Breaking through limitations of conventional thinking
  • Overcoming isolation in leadership positions
  • Balancing innovation with practical implementation

Did you know? 76% of executives report that having a dedicated thinking partner significantly improves their decision-making quality and confidence.
Picture

Why Creative Intelligence (CQ)?

When you're navigating change, discomfort, or complexity, you want clarity, confidence, and most of all, progress.

What you may not realize is that the very skills you need are learnable: adaptability, insight, creative problem-solving, and emotional agility. They're not just traits! And that’s where Creative Intelligence (CQ) comes in.

CQ is not about “being more artistic.” It’s about accessing the full range of your thinking, emotional insight, and creative action—especially when the stakes are high or the path is unclear.

Whether you're:
  • Making a big decision
  • Struggling with follow-through
  • Trying to lead through uncertainty
  • Or ready to set bolder goals and actually pursue them

...CQ offers a grounded, repeatable way to move forward—with clarity, energy, and originality.
​

What Makes CQ Different?Unlike traditional coaching that focuses only on goals or mindset, CQ integrates:
  • Imagination – to envision new solutions and possibilities
  • Emotional intelligence – to navigate resistance, feedback, and doubt
  • Strategic follow-through – so insight turns into action
  • Creative tension – the discomfort that fuels growth instead of stalling it

​Because you don’t need more “shoulds.” You need more tools to think differently and act courageously.

Click here to learn more about Goldfinch Leadership

Picture

​484.474.0285

© ​2021-2025 Goldfinch Leadership LLC
Philadelphia, Pennsylvania
Goldfinch Leadership logo designed by MF Studio.


Privacy Policy

    Would you like to receive occasional musings about creativity and coaching?

Subscribe to Newsletter
  • Home
  • Second Draft Studio
  • Certificate in Applied Creativity
  • Read Our Book
  • About
  • Testimonials
  • Mindset Musings